Dave Mockaitis

Graphic Design, Web Analysis & Digital Prepress

Qualifications

Education

Gainesville Dev Academy

  • Certificate in iOS Development with Swift, 2016

University of Illinois at Urbana-Champaign

  • Bachelor of Arts in Liberal Arts & Sciences, Cultural Anthropology, 2002
  • Supporting Coursework in Art History and Visual Cultural Studies
  • Minor in Information Technology Studies

Skills

Languages: HTML, CSS, Swift

Applications: Google Analytics, WordPress, Dreamweaver, MailChimp, Constant Contact, Flash, InDesign, Photoshop, Illustrator, Acrobat, Bridge

Experience

Staff Programs Creative Coordinator/Designer (2012 – Present)
Omega Institute for Holistic Studies – Rhinebeck, NY [Design Samples]

  • Created, designed, and implemented internal communications campaign through responsive calendar website, print collateral, and digital media
  • Taught eight-week seminar annually on web design with WordPress for novice web designers

Digital Communications Specialist (2010 – 2011)
Avery Dennison – Leiden, Netherlands [Design Samples]

  • Developed and implemented custom Google Analytics configurations through advanced filtering and profiling for two global, multilingual digital properties
  • Executed complete redesign of 1100-page international corporate site in eight languages with hand-coded HTML and CSS
  • Created, sent and monitored email campaigns in addition to developing a custom system for integrating e-mail metrics into Google Analytics dashboards
  • Created online and print designs while managing brand identity and developing and implementing best practices

Communications and Research Manager (2007 – 2010)
Council for Economic Outreach / Gainesville Area Chamber of Commerce – Gainesville, FL [Design Samples]

  • Designed and deployed print and web pieces and social media campaigns using WordPress and the Adobe Creative Suite
  • Managed extensive web site redesign and content creation that successfully branded four associated agencies in one site while recouping all expenses within one year
  • Implemented, coordinated and tracked E-mail marketing campaigns for national site selectors and local stakeholders
  • Trained communications team on Adobe design applications, PDF workflow and best practices for the web

Digital Prepress Operator (2006 – 2007)
Beechler’s Printing Inc. – Gainesville, FL

  • Preflighted and coordinated designs and documents for publication with Quark, Adobe, Microsoft and Corel applications
  • Utilized and troubleshot AGFA direct-to-plate server and output technology
  • Designed and typeset publications for a variety of clients

Flash Designer (2003 – 2004)
Time-O-Matic – Danville, IL

  • Designed a vocabulary of more than 300 Flash animations for sign administrators to create an infinite combination of custom displays
  • Consulted on the design and layout of customer software application

Senior Production Operator (2000 – 2003)
Kinko’s – Champaign, IL

  • Coordinated digital and analog output
  • Implemented Adobe PDF workflow to efficiently multitask multiple projects
  • Utilized advanced file preparation techniques to efficiently streamline production

Awards & Professional Development

Crisp Execution Award – Avery Dennison Leadership Team, July 2011

This award is given quarterly to a team that demonstrates remarkable performance. This particular recognition commemorates the execution of a complete redesign of an 1100-page international corporate site in eight languages with hand-coded HTML and CSS.

Google Analytics Individual Qualification – License 00424189, October 2010

Golden Image Award , August 2009

Awarded by the Florida Public Relations Association for planning & developing Netroots Rising: Grassroots Communications in a Digital Age, August 2009

Director of Electronic Media (2009-2010) Florida Public Relations Association, Gainesville Chapter [Design Samples]

  • Coordinated E-mail and social media campaigns that attracted and retained membership while contributing to the organization being awarded 2010 Chapter of the Year
  • Designed collateral materials for Golden Image Award-winning professional development seminar on grassroots communications in the digital age in addition to helping with planning and coordination
  • Served as webmaster for Chapter site